On January the 1st 2011, City of Belgrade launched the "Belgrade Baby Club" project as one of the activities for the care of children and family.

Thanks to this project, every baby born in Belgrade and her mom get a gift package worth about 12,000 dinars that contains everything needed for nursing babies and mothers in the early days of the baby's life.

In this way, the City of Belgrade wants to support families to take care of their newborn in an easier and more carefree way.